Credit to Gapers Block, where I first read about the new idea from graham elliot. Here is what the chef posted on his twitter yesterday:
grahamwich = sandwiches, snacks, sodas, soft serves. spring 2010, river north, am/pm hours. www.grahamwich.com is coming soon, stay tuned.
Reminds me of the idea of XOCO from Bayless. I may now wait to check out the flagship restaurant in favor of a cheaper option.