Erica and I made a quick stop to meet a friend for a bite last weekend in New York. We picked 'wichcraft since it was Friday and Ross was still working (in the Rockefeller Center). The story behind 'wichcraft is as follows: Tom Colicchio, chef and owner of the Craft family of restaurants and head judge of Bravo’s Top Chef, founded ’wichcraft with partners Sisha Ortuzar and Jeffrey Zurofsky in 2003. The three had a long history of working together in fine dining restaurants such as Manhattan’s top-rated Gramercy Tavern and Craft, but this collaboration was decidedly more casual. They created ’wichcraft, a sandwich service like no other.
It was a perfect spot for a mid-day sandwich. Both Erica and I were in the mood for a melted cheese sandwich, especially considering the chilly conditions outside. My choice was the
Colicchio food without taking out a second mortgage, fair or not. And let's not forget, this all comes at New York prices (~$20 for us).